The Nõya Care Story — Created by Three People With One Mission
People have been judged for the skin they live in.
Not for who they are, but for what their skin looks like.
Questions no one should ever be asked. Comments no one should ever hear!
Being treated differently because of color, texture, scars, or heritage.
We saw it happening everywhere — in our own city of Rotterdam, online, in the media, and even within the beauty industry itself. An industry that should make people feel safe, not insecure.
And that’s when we knew:
something had to change.
Nõya Care wasn’t born from a business plan.
It was born from people
from three individuals who wanted to make a real difference.
Meet the Team Behind Nõya Care
Three backgrounds.
Three stories.
One shared vision.
- Jana van Dijk (24) – Dutch, driven by transparency and inclusivity, believing every face deserves representation.
- Miguel Tavares (25) – of Cape Verdean heritage, passionate about real results, real ingredients, and real diversity.
- Selam Tesfay (45) – Eritrean, the wisdom and heart of the team, bringing depth, compassion, and purpose to the mission.
Together, they spent countless months testing formulas, studying ingredients, and searching for products that met their strict values:
pure, organic, vegan, ethical, honest skincare for all tones and textures.
Together, from a small workspace in Rotterdam, they began testing formulas, studying ingredients, and searching for products that aligned with their values:
clean, pure, vegan, effective, and accessible for every skin tone and texture.
But the journey wasn’t easy.
For months, nothing met their standards.
Too many brands claimed to be “clean,” “natural,” or “gentle,” yet the ingredient lists said something very different.
Until…
after endless testing, calls, and samples, they found a manufacturer in Latvia who understood their mission.
A partner who shared their commitment to:
- organic ingredients
- vegan formulations
- pure, minimal, skin-loving actives
- transparency and honesty in every product
For the first time, everything aligned.
That’s when Nõya Care officially came to life.
Not as another beauty brand but as a safe space. A home. A place where every face is welcome.
A place where real skin is celebrated, not corrected.
Where beauty is defined by confidence, not comparison.
Where every tone, every texture, every story belongs.
We didn’t start this journey to sell skincare.
We started it to create belonging.
To give people a place where they can be seen, heard, and respected.
A place where skin is never “wrong.”
This is how we began.
And this is what we stand for today, tomorrow, and always.
With love,
Team Nõya
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